what your trademark says

What Does Your Trademark Say About You?

Your trademark says a lot about your company. Yes, we mean this in the sense that good branding ...
trademark a character

Can I Trademark a Character in a Video Game or Comic Book?

You can trademark a character from your video game or comic book if it is used to identify ...
trademark renewal excusable nonuse

What Is Trademark Excusable Nonuse?

Excusable nonuse is an argument that is available when your trademark registration is canceled. Specifically, excusable nonuse is ...
foreign trademark registration

What Is the Process for Foreign Trademark Registration in the US?

A foreign trademark registration can be registered in the United States through three different processes. This Article will ...
creative expression

Is It Creative Expression or Trademark Infringement?

That use of a mark is merely creative expression is one of the primary defenses to an allegation ...
avoidable trademark registration problems

Most Avoidable Trademark Registration Problems

Many trademark registration problems are avoidable. Regardless, many Federal trademark registration applications that are denied by the US ...
unfair competition

What Is Unfair Competition in Trademark Law?

Unfair competition is a legal claim. It is not exclusive to legal disputes revolving around trademark law. However, ...
trademark if you haven't formed a company

Can I Register A Trademark if I Haven’t Formed A Company?

It is a common mistake to confuse the need for business entity formation with trademark registration. When launching ...
generic trademark refusal

The New USPTO Trademark Generic Refusal Standard: What To Know

The US Patent and Trademark Office (USPTO) has issued a new guide clarifying the standard it uses for ...
awaiting trademark registration

What Do I Do While Awaiting Trademark Registration?

The trademark registration process in the US has slowed considerably over the past few years. As of this ...
rock bands trademark classes

In What International Classes Do Rock Bands Register Trademarks?

Rock bands register trademarks just like any other US business or enterprise. It’s true that many bands, rappers, ...
Trademark Registration Issues for Tabletop Role-Playing Game Designers

Trademark Registration Issues for Tabletop Role-Playing Game Designers

It may be understandable that those not involved with the tabletop role-playing game hobby believe that this past-time ...
What Services Are Included in Trademark Class 41?

What Services Are Included in Trademark Class 41?

Trademark Class 41 is the so-called International Class for Education and Entertainment services.  Whether you are a teacher ...
failed trademark clearance search

What Are My Options After a Failed Trademark Clearance Search?

A professionally conducted trademark clearance search is a necessity before filing any US trademark registration. It is necessary, ...
dead trademark

Can I Register a Dead Trademark?

Whether or not a dead trademark listed on the Principal Trademark Register maintained by the US Patent and ...
1-800 Number Trademark

Can I Register a 1-800 Number As a Trademark?

A 1-800 number can be registered as a trademark so long as it functions as a trademark and ...
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